The Centre for Promoting Imports from Developing Countries (CBI), an agency of the Netherlands Ministry of Foreign Affairs, is a strategic partner for Kenyan Small and Medium-sized Enterprises (SMEs) aiming to export to Europe. It drives the transition towards inclusive and sustainable economies by empowering SMEs in developing countries to meet the high standards of the EU market and beyond, focusing on economic, social, and environmental sustainability.

Benefits include:

• Gaining expert insights into European demand, trends, regulations (e.g., the EU Green Deal, due diligence laws), and buyer requirements for your specific sector.
• Receiving training and coaching to improve your product quality, packaging, pricing, branding, and overall export competitiveness.
• Getting guidance on meeting critical EU standards for environmental protection (eco-labeling, carbon footprint) and social responsibility (fair labor practices), which are often key buyer requirements.
• Participating in curated trade fairs, virtual matchmaking events, and B2B introductions to connect with serious European buyers and importers.

CBI runs targeted programmes for key export sectors relevant to Kenya, such as:

• Agribusiness (e.g., fresh fruits and vegetables, horticulture, nuts, spices, tea, coffee).
• Home Decor and Textiles (e.g., handicrafts, sisal products, baskets).
• Natural Ingredients for Cosmetics.
• Services (IT/Software).

CBI typically looks for Kenyan SMEs that are:

• Legally registered and operational.
• Already producing or providing a service with export potential.
• Committed to investing in sustainable and ethical business practices.
• Ready to engage seriously with the European market.

Visit the official CBI website to explore current opportunities and check your eligibility:
www.cbi.eu